This graphic highlights a particular approach to crafting your business –

Instead of starting with “what we can do” and trying to sell that …

It focuses on starting with “how we hope to make a difference” and from there, backing into:

  • Playing field

  • Value prop/ Competitive advantage

  • Capabilities needed

  • Systems required

The instinct for many business owners is to put the cart before the horse, but this graphic gets right how to reverse engineer a company that flourishes in the marketplace.